Privacy Policy

Cherrish (“we”, “our”, “us”), trading under AJ Affiliates LTD, values your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, and safeguard information about profile holders, gifters, and visitors to our platform.

For Profile Holders: we collect account details (email, password, username, full name, display name, date of birth), profile information (address, post code, bio, avatar, social usernames, colours), verification & account settings (role, isVerified, isBanned, commission percentage, referredBy), payment details (bank account number, bank sort code, account full name), security information (IP address, user agent), and metadata (timestamps, leaderboard).

For Gifters: we collect email address, optional display name, and card details (processed by a payment provider, not stored by us).

For Profile Posts: we collect text and optional images.

For Visitors to Profile Pages: we log IP address and user agent.

Provide, operate, and improve our platform.

Facilitate payments and commissions.

Verify identities and prevent fraud.

Personalise profiles and gifting experiences.

Ensure security and compliance with our Terms of Service.

Communicate important updates and support.

Track visits for analytics and engagement reporting.

Contract: to provide services to you.

Consent: where you choose to share optional information.

Legal obligation: to comply with financial and regulatory requirements.

Legitimate interest: for platform security, analytics, and preventing misuse.

We do not sell your personal data.

We may share your information with payment providers, service providers (hosting, analytics, support), and legal authorities if required by law or to protect rights and safety.

Profile holder account and payout details are retained while your account is active and as required by law.

Gifter payment details are never stored by us.

IP addresses and user agents are retained for security and analytics for a limited period.

You may have rights to access, correct, or delete your data.

You may object to or restrict certain processing.

You may request data portability.

You may withdraw consent where applicable.

Requests can be made by contacting us at [email protected].

We implement appropriate technical and organisational measures to safeguard your personal information against unauthorised access, alteration, disclosure, or destruction.

Your data may be processed outside your country of residence. Where this occurs, we ensure adequate safeguards are in place.

We may update this Privacy Policy from time to time.

The latest version will always be available on our platform.

AJ Affiliates LTD (trading as Cherrish)

Email: [email protected]